It's still going to work the same method", my exasperated spouse hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design plans and made a run for the counter with them with my yelling kids and exasperated spouse running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'must keep for referral' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much loan on the product packaging?" Maybe you're likewise believing that the loan should go towards establishing better quality products ... for faster shipment alternatives ... or possibly the cash must go towards investing prospective customers to pricey suppers in Italian dining establishments. It's your call, truly.
However this more info is what I have to inform you, as a graphic designer and consumer. The more effort you put into developing your product packaging, more customers will take a look and stop at your packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they take and stop notification of your product packaging, your opportunity of getting them to purchase your product increases? Precisely.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying packaging, consumers are going to walk past the stacks and stacks of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice product packaging. Once they stop and have a look, you've won the first round.
Think about it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I liked the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for recommendation' clear folder. I do more info not keep a lot of stuff in there since I am pretty selective about the designs that I like, but these product packaging designs made the cut. The more effort you put into designing your product packaging, more consumers will stop and take a look at your packaging or what's inside the fresh food packaging.